— Online Program Strategist

You've built the audience.
I build the business
behind it.

If you're the one holding it all together, that's not a system, that's adrenaline. I build what gets you out of the day-to-day.

Masha Bakh

Services

Where are you in your build?

01

You're preparing to launch.

You know what you're selling, but you don't have the systems to build it yet.I own the program setup from start-to-finish: we're talkin' onboarding, community, support systems, maybe a full curriculum, content calendar, and any niche features.

02

You need to organize.

Your program is selling almost too well, and it's held together by duct tape.I turn the reactive chaos into a system that runs with purpose, and without you.

03

You need to scale.

The basics work. Now you need the 1% gains to grow long-term.I focus on retention levers, upsells, and lifetime value improvements. You're out of the day-to-day, and I manage everything that happens after someone clicks buy.

Let's map your build.

Process

The Process.

  1. Step 0101

    Discovery Call

    We talk context: what you're selling, what's in place, your top priorities. By the end, we'll know your stage: Launch, Organize, or Scale. And I'll walk you through my Online Programming Blueprint to find your biggest opportunity for impact.

  2. Step 0202

    Blueprint Intensive (2 Days)

    No matter where you're headed, everyone starts here. For two days, I become your full-time employee: sprint sessions, solo execution time, my Blueprint framework applied to every area of your programs. We map what's live, half-built, missing. You walk away with a project plan and to-do list for each offer.

  3. Step 0303

    Your Playbook

    A clear plan: priorities, deadlines, and a 90-day outlook. It's yours to keep. From here, you can take it and run it with your own team, or bring me in to build it out myself, faster, and with more consistency, since I'm the one who mapped it in the first place.

    Most founders stop after step 3. The ones who scale keep going.

    Need more hands on deck? That's what comes next.

  4. Step 0404

    Build (2-4 Weeks)

    I build. Not another recommendation doc: the actual systems, workflows, and operational backbone your program needs to run smoothly. You walk away with an updated 30-60-90 plan, so you know what changed and how to measure it.

  5. Step 0505

    Scale (Fractional & Ongoing)

    If you're ready to grow, I stay on fractionally: owning everything after someone hits buy, retention, journey optimization, the small, steady improvements that compound. This is for founders who want a real partner, not just a finished project.

About

Don't just grow. Hold up.

That's the difference I build for. I've spent years in the online business world, on the brand side and in-house, so I know what it actually takes to build something that lasts.

Here's the fast version:

  • Started in business development at the Amazon Influencer Program, working directly with some of the platform's fastest-growing creators, learning (and teaching) how to scale from the inside
  • Spent the last 3 years in-house, launching and scaling service-based programs across finance and fitness
  • Not just backend work: I run virtual events, educate students, manage communities, and support members every single day
  • Building the systems and living inside them, that's what I bring to every client

Every day, the algorithm hands us a new program, a new offer, a new business to be inspired by. But few are built to survive the moment growth actually tests them: a platform change, a bad quarter, a founder stretched too thin. I build for that moment, so what you've built actually holds.

At the end of the day, it comes down to one thing: I genuinely love helping people learn, whether that's fitness, finances, a new skill, or growing a business. That's why I keep expanding into more client work, more communities, more programs. I want to do the same for you.

Masha working

Book a Call

Let's talk.

Tell me a bit about where you're at, and I'll get back to you to set up a time to connect.

Masha, full portrait